The Phasewheel blog
Guides on Generative Engine Optimization (GEO) including how to get your brand found, cited and recommended by ChatGPT, Perplexity, Google AI Mode, Gemini and Claude. Pick a topic below. The first article in each topic is the best place to start.
- AI search fundamentals
- PR and AI discovery
- Owning AI visibility
- Choosing a partner
- Measuring GEO
- Technical foundations
- Content that gets cited
- Accuracy and recommendation
- GEO by industry
AI search fundamentals
How AI answers are replacing the search results page, and what changes for your marketing.
Start hereFrom SEO to GEO: A 2026 Playbook for Mid-Market Leaders- AI answers now shape brand discovery: here's what to do about it
- How AI Search Discovery Works in 2026: A Field Guide for Growth Teams
- Your Customers Stopped Googling. Here's What They're Doing Instead
- Is Your Marketing Strategy Ready for Visibility Without Clicks?
- AI Search Scenarios for 2026 and How to Prepare
- Branded Search When Answers Come First
PR and AI discovery
How earned media becomes the sources AI assistants cite.
Owning AI visibility inside your company
Who should own AI visibility, how to staff it, and how to fund it.
Start hereWho Owns AI Visibility at Your Company? (Probably Nobody)- Building an AI Search Tiger Team in a Mid-Market Organization
- Rethinking the SEO Function for the GEO Era
- Training Sales and Customer Success Teams for AI-Mediated Buyer Journeys
- CFO Budgeting and Forecasting for AI Search Investment
Choosing a partner
How to evaluate agencies, tools and AI discovery partners.
Measuring GEO
The KPIs, attribution and tests that show whether AI visibility is working.
Technical foundations
Crawler access, entities and the technical SEO that GEO builds on.
Content that gets cited
How to write and structure content AI engines choose to quote.
Accuracy and recommendation
Making sure AI describes your business correctly, and recommends it.
GEO by industry
How the playbook changes for associations, professional services, manufacturing and B2B SaaS.
Start hereReframing Your Vertical Content for AI Assistants- AI Is Building a Shortlist. Your Association Can Put Members on It
- GEO for Professional Services Firms: Get Picked in AI Answers by Being Easy to Cite
- GEO for Industrial and Manufacturing Brands: Get Your Specs into AI Answers
- GEO in B2B SaaS: How to Turn Feature Pages into AI-Ready Narratives