A person's hand resting on a spiral notebook and a pile of papers on a cluttered desk with notes and documents.

From SEO to GEO: A 2026 Playbook for Mid-Market Leaders


Read more

Person standing inside near a large window, looking outside at a rainy landscape with trees, hills, and a cloudy sky.

AI Answers Now Shape Brand Discovery


Read more

Person using a laptop and a smartphone, with a box labeled 'EGE' in the background.

AI Search Discovery in 2026: A Field Guide for Growth Teams


Read more

A hand filling out a checklist in a grid notebook with a blue pen.

Branded Search When Answers Come First


Read more

Construction site at dawn with multiple cranes and a partially built building against a cloudy sky.

Your Technical Implementation Checklist for GEO, AEO, and AI SEO


Read more

Brightly lit commercial building at night with large LED advertisements including Coca-Cola, Gucci, a travel destination, and holiday-themed content, with pedestrians walking on the street.

New KPIs for GEO, AEO, and AI SEO


Read more

A white illuminated sign with the word 'STANDARD' hangs on a dark wall, with blurred orange lights in the foreground.

Attribution for AI-Assistant Buyer Journeys
Read more

Laptop screen displaying programming code in an integrated development environment with test results, surrounded by green plants and a small plush toy with a smiling face.

Instrumenting Your Site for AI Summaries and Answer Engines
Read more

Hands placing yellow sticky note labeled 'JOURNEY MAP' on a whiteboard containing various colored sticky notes and printed papers.

Testing and Experiment Design for GEO and AEO
Read more

Black and white photo of a modern building with geometric patterns on its exterior, featuring various rectangular windows and panels.

Competitive Benchmarking for AI Answers

Read more

People working at computers in an office, with a focus on a monitor displaying charts and graphs.

Content Structure for AI Summaries Without Losing Depth


Read more

Entity-first Information Architecture for AI Search


Read more

A black coffee mug on a coaster and a mechanical keyboard with blue backlit keys on a black textured surface.

Thought Leadership that Earns Citations in Generative Answers


Read more

A laptop with a colorful sunset or sunrise on its screen, partially opened and emitting a subtle glow on a dark surface.

Your Help Center is Becoming your Best Sales Asset in AI Search

Read more

A person taking a photo of a sunset at the beach with their smartphone, showing the silhouette of another person near the shoreline.

Reframing Your Vertical Content for AI assistants

Read more

GEO and AEO for Professional Services Firms

Read more

Close-up of a computer monitor displaying a design software interface with color palettes, text styles, application guidelines, templates, and component library. The desk in front has a white keyboard, a black mouse, a smartphone on a stand, and green plants around.

Connecting AI Search Signals to Your Martech Stack

Read more

GEO Doesn’t Replace Technical SEO. It Raises the Bar.

Read more

Laptop displaying data analytics and dashboards on a glass table in a modern office setting.

Data Quality and Governance for Accurate AI Descriptions

Read more

Building an AI Search Tiger Team in a Mid-Market Organization

Read more

Training Sales and Customer Success Teams for AI Mediated Buyer Journey

Read more

How PR Visibility Works in AI Search 

Read more

Sketches of mobile app screens on paper, with a hand holding a pen working on one of the designs, including interfaces for selecting options, input fields, and maps.

Budgeting & Forecasting for AI Search Investment


Read more

AI Search Scenarios for 2026 and How to Prepare

Read more

A group of people working on laptops at a conference room table in an office, viewed through a glass wall with a hallway outside.

Rethinking the SEO Function for the GEO Era


Read more

GEO and AEO for Industrial + Manufacturing Brands

Read more

Working with Marketing Partners on AI SEO, AEO and GEO

Read more

llms.txt, robots.txt, and AI Crawler Rules


Read more