Caitlin Morin // Co-Founder | CTO
Caitlin is the co-founder and CTO of Phasewheel, where she designs and leads the technical systems behind AI driven discovery and growth.
Her work centers on platform architecture, search evolution, and the infrastructure required to operate effectively in an AI-first landscape. Caitlin brings a builder’s mindset to growth - prioritizing clarity, adaptability, and real-world performance over hype.
At Phasewheel, she works with Eric to ensure strategy, data, and technology work together as a single system, enabling brands to navigate change with confidence and precision.
Hobbies: Ultra-marathons, reading, consuming Diet Coke and swedish candy
Pets: Adler and Watson, Pitt Mixes but 100% good girls and boys
Home base: Leadville, CO
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Eric Schaefer // Co-Founder | CEO
Eric is the co-founder and CEO of Phasewheel, leading strategy and the company’s vision for AI-native brand discovery for modern marketing teams.
His background spans leadership, digital growth strategy, and business development, with a focus on helping brands navigate market changes with confidence. At Phasewheel, Eric works with Caitlin to ensure innovation stays grounded in real business needs for clients; aligning marketing strategy, technology, and execution into a cohesive, single system.
He brings a steady, culture-first, thoughtful approach to leadership, prioritizing clarity across the team, accountability, and long term value creation for our internal team members and our client partners.
Hobbies: “Professional” soccer watcher
Pets: Winston, aka “Winnie-the-Maltipoo”
Home Base: Dallas, TX
Bradi Slovak // Director, Client Partner
With 12+ years of experience in media buying and programmatic operations, Bradi specializes in making sure complex campaigns are executed with precision, consistency, and care. She brings structure to fast-moving environments and is known for keeping systems running smoothly behind the scenes.
At Phasewheel, Bradi supports the operational foundation that allows innovative strategy and AI-driven growth work to scale - quietly, reliably, and effectively.
Hobbies: Shelling, Paddleboarding, anything that's related to being on the beach or out on the water.
Pets: Becki, (Yorkie - dog) Yes I spell her name with the I at the end to match mine.
Home base: Venice, Florida
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Kiley Hylton // Director, Client Partner
Kiley is the person teams rely on when digital systems need to be clear, dependable, and built to last.
With over a decade of hands-on experience in digital marketing and platform strategy, Kiley has helped brands get discovered, understood, and trusted by pairing smart strategy with clean execution. She brings a rare mix of technical fluency and client-first thinking- making complex systems feel approachable while ensuring nothing important gets lost in the details.
At Phasewheel, Kiley focuses on the foundation: platforms, data, and infrastructure that power AI-driven discovery, GEO strategy, and sustainable growth. Her work ensures that what gets built is not only innovative, but usable, scalable, and reliable over time.
Hobbies: Reading, Baking, Outdoorsy things (Skiing, Hiking, Camping, and Fishing) and Traveling
Pets: Kuechly (Dachshund) & Westyn (Münsterlander)
Home base: Littleton, Colorado
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Misty Castellanos // Director, Client Partner
Misty is driven by one core question: how do you turn insight into action that actually moves the needle?
With over a decade of experience in strategic media and growth, Misty has helped brands across industries, from retail to healthcare, build smarter, more accountable marketing strategies rooted in data and real audience behavior.
At Phasewheel, she brings a highly collaborative, systems-oriented mindset, helping teams connect media, measurement, and emerging AI driven discovery into growth strategies that scale. She thrives in complex environments and is especially excited by work that blends thoughtful strategy with meaningful, measurable outcomes.
Hobbies: Playing soccer, running outside on nice days and traveling
Pets: Tyson, lab mix & Jarvey (a kitten)
Home base: Alexandria, Virginia