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How AI Discovery Infrastructure Works

As an AI-first, tech-enabled marketing firm, we connect infrastructure, content and growth strategy so AI discovery becomes a lever for your pipeline, not a mystery.

We turn scattered AI behavior into a structured visibility system.

Signal → Align → Illuminate → Sustain

Step 1: Signal

See What AI Thinks You Are

We start by reading the AI responses and patterns that define your current visibility.
Phasewheel runs discovery tests across major AI assistants and answer engines to learn:

  • How often your brand appears

  • What facts, claims, and narratives AI repeats

  • Which competitors are favored in recommendation moments

Output:

  • AI Discovery Baseline report

  • Risk and opportunity map for your brand

Step 2: Align

Build the Dual-Layer Architecture

Your current site serves humans. AI needs a second, structured layer that “speaks its language.” 

Phasewheel designs and implements:

  • A human layer: clear messaging and UX that support your story

  • A machine layer: structured, intent-driven information that models can interpret and reuse with confidence

Together, those layers become your AI-native visibility infrastructure.

Step 3: Illuminate

Grow your Presence in AI answers

With Infrastructure in place, we focus on answer presence and narrative control.

We:

  • Engineer answer blocks and structured content AI can lift directly

  • Close gaps where competitors dominate the conversation

  • Shape how models explain your offers, pricing, and strengths

Output:

  • Broader brand presence across key questions and use cases

  • More appearances where decisions happen

Step 4: Sustain

Sustain Your Visibility As AI moves

AI systems change quickly. Your visibility should not swing with every update.

Our ongoing AI Discovery Rhythm includes:

  • Weekly reviews of AI sources and behavior

  • Monthly show forward insight, recommendations and content strategy

  • Continuous testing as new models launch

You get a steady cadence from our Team: what changed, why it matters, and what we are doing next.

People waiting at a subway station, seen through the window of a moving train.

From Baseline to Ongoing Infrastructure Partner.

Our Approach in Three Steps

1. AI Discovery Baseline

  • One-time engagement
  • Full visibility diagnostic and risk map
  • Ideal starting point for leadership alignment

2. AI Discovery Foundation

  • Architecture design and implementation
  • Dual-layer build and answer-ready content
  • Clear handoff into ongoing rhythm of adaptive content creation

3. AI Discovery Rhythm with our Our Team

  • Retainer model
  • Weekly intelligence review, monthly optimization, continuous AI model testing
  • Designed for brands treating AI visibility as a core pillar growth opportunity
Let's Connect to Get Stared