AI Discovery Infrastructure for Brands That Need to Be Chosen

AI is replacing the need for traditional search. Phasewheel builds the AI-native infrastructure that makes systems understand, trust, and surface your brand when decisions happen.

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We’re an AI-first, tech-enabled marketing firm helping brands grow share through AI discovery.

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What Phasewheel Does

We Help AI See Your Brand Clearly

Phasewheel is an AI Discovery Infrastructure company and AI-first marketing partner.

We build the system that ensures AI understands who you are, when you are relevant, and why you should be recommended.

  1. Discovery Intelligence

    • Map how models interpret your brand, category, and competitors

    • Reveal where you appear and where you don’t

  2. Dual-Layer Architecture

    • Human facing experience that tells your story

    • Machine facing layer that feeds structured, answer ready data to AI

  3. Rhythmic Operations with our Team

    • Weekly AI intelligence reviews

    • Monthly visibility cycles

    • Continuous multi-model testing


We operate as your growth partner, transforming AI discovery into a reliable source of demand.

The Shift

Your Customers Now Ask AI What to Do and What to Buy.

If AI does not recognize your brand, you lose the moment.

  • AI assistants summarize options instead of listing pages

  • Models choose brands based on trust and clarity

  • Most sites were built for human scanning, not machine interpretation

Built for Innovative Leaders.

Trusted by growth teams.

Phasewheel works with founders, CMOs, digital strategists, public relations specialists, and teams who cannot afford to be invisible in AI answers.

See how the Method Works
Phasewheel Notebook

Our Process

Signal → Align → Illuminate → Sustain

We run AI discovery as a system in four phases:

Signal 

Read the AI sources and patterns that shape how models see you

Align 

Integrate our proprietary dual-layer architecture for humans and machines

Illuminate 

Grow answer presence across AI surfaces

Sustain 

Maintain visibility as models evolve

See the Full Process
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What You Gain

Visibility that drives growth.

Increased visibility as the recommended answer for high-intent questions:

  • Stronger accuracy in how AI describes your offers and strengths

  • A clear view of how AI influence translates into real business impact 

  • A repeatable system your team can plan around

Book a Discovery Session
Eric and Caitlin at Phasewheel whiteboard